GIF Generator

AT&T - GIF Generator

What's the worst text a friend has sent you whilst driving? Create a custom reaction gif, and tell them to keep it in their pocket next time!

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As part of the "It can wait" campaign against texting whilst driving, UNIT9 created a meme generator to allow users to "call out" there friends with custom gifs displaying the worst text their friend has sent whilst driving.

I was tech lead for the project at UNIT9, leading a team of 4 developers building the site in a relatively short turnaround.

The frontend is comprised of Backbone, jQuery, underscore, Tweenlite, Hammer.js, written in Sass + CoffeeScript and built with gulp + browserify. The backend is PHP on AWS EC2 with S3 for static asset hosting.


  • Client
  • AT&T
  • Agency
  • MRY NY
  • Production Company
  • UNIT9
  • Producer
  • Marc D'souza
  • Project Manager
  • Pierre Trochu
  • UX
  • Quentin Gauvrit
  • Design
  • Steven Mengin
  • Content
  • Michael Sugarman
  • Dirk Van Ginkel
  • David Pemberton
  • Trunk
  • Technical lead
  • Neil Carpenter
  • Frontend developer
  • Fabio Azevedo
  • Backend developers
  • Krzysiek Kokoszka
  • Adrian Lolo
  • Kamil Cholewiński
  • QA
  • Peter Law