Love Cravendale

Cravendale - Love Cravendale

"Always on" online redemption platform for Cravendale milk, comprised of a full-featured desktop web app and bespoke mobile site.

Visit site or watch a video run through

Online prize and reward redemption site from Cravendale, by Outside Line / Saatchi & Saatchi.

Working as part of a 5-strong dev team, I led the front end development for the desktop / tablet site and was responsible for the majority of the front end work for the mobile site.

The site front end is built on Backbone, jQuery, Underscore.js and Modernizr, and uses various libraries, plugins and extensions such as Backbone Query Parameters, jQuery Cookie, Swipe.js and Select 2. The back end is a custom CMS build on CodeIgniter. For more info see the humans.txt file.


  • Client
  • Cravendale
  • Agency
  • Outside Line / Saatchi & Saatchi
  • Design
  • Lee Levy
  • Angelo Wellens
  • Miryam Menendez
  • UX
  • Ben Ford
  • Technical lead
  • Mike Mackay
  • Frontend developers
  • Neil Carpenter
  • Adam Brewer
  • Nate VanderEnde
  • Chloe Kaian Lam
  • Backend developer
  • Rob Thompson