The Milk Matters

Cravendale - The Milk Matters

Infinite-scrolling and super interactive site for Cravendale's "The Milk Matters". Animations, transitions, games, polls, cats, terms & conditions... this has it all.

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Revamp of Cravendale's official website, by Outside Line / Saatchi & Saatchi.

I led the front end build for the desktop site - responsible for site core architecture / functionality.

The site is built on Backbone, utilises a good few JS plugins - Masonry (pending pull request version, from @sakabako), jQuery Easing, Spin.js, Phosphor, jQuery Cookie and jQuery rAF. It's heavy on the CSS transitions / animations, creating a lively and interactive experience.


  • Client
  • Cravendale
  • Agency
  • Outside Line / Saatchi & Saatchi
  • Design
  • Bruno di Lucca
  • Technical lead
  • Mike Mackay
  • Frontend developers
  • Neil Carpenter
  • Nate VanderEnde
  • Backend developer
  • Paul Lawson